Johnnie Walker Blue Label Ultra Secrets
Johnnie Walker Blue Label Ultra Secrets
Blog Article
The Ultra bottle is the result of a 5-12 months quest by Johnnie Walker’s proprietor, Diageo, to find the most sustainable and lightest packaging possible while retaining the luxurious aura on the franchise and its Particular blend of whiskies, which involve ultra-exceptional Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.
The result saw glass currently being hand-blown right into a teardrop condition. For The 1st time within the brand name’s heritage, the enduring sq. Johnnie Walker bottle has long been reformed.
From American bourbon to Scotch whisky, read our useful guidebook to the differing types of whisky, how they’re designed And the way they vary.
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We hope that our discoveries will likely have a optimistic impact in the wider field and support explore new possibilities for lighter, reduce carbon packaging choices.”
This new, lightweight bottle is actually a matter of exquisite beauty; but a lot more importantly, it demonstrates what is achievable On the subject of lightweighting glass. We will proceed making use of these learnings across our selection, getting extra progressive strides as we look to the future of Scotch.”
We hope that our discoveries could have a beneficial effects within the broader industry and help uncover new prospects for lighter, decrease carbon packaging alternate options.”
. The Beforehand claimed ‘lightest body weight Scotch whisky bottle’ was released by a United kingdom retailer and weighed close to 298 grams.
Produced via a examination-and-find out model with exterior glass makers, this light-pounds bottle contains a handblown teardrop shape that reimagines Johnnie Walker's legendary square design, exemplifies the way forward for lightweight, and allows find out new prospects for lighter, lower carbon packaging solutions.
“We didn’t know very well what we have been likely to be able to reach once we got down to push the boundaries of luxury, and The end result is a thing that several reported would not be doable.
The technical problems that lightweighting presents led us to incorporate different layout and generation requirements that we couldn't have envisaged Firstly of our journey; within the need of the tear fall form which We've got moulded to even now mimic the enduring square form of Johnnie Walker bottles, towards the addition of the protecting cage to permit for the round base, and the hand-making and filling of each and every particular person bottle to stop damages in generation.
With much less than 888 bottles unveiled globally, Each individual bottle check here is separately numbered and offered in the luxury collector’s case.
“Instead of maintain this new awareness close to our chest, we’re energized to offer a royalty-free of charge licence to our granted United kingdom patent to the world.
In whisky packaging, luxurious usually implies weighty—Imagine thick bottles with significant stoppers that double as trophies on a shelf. Johnnie Walker desires to upend that contemplating and embrace the Idea that lithe is lavish.
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That job fell to Diageo’s world-wide design director Jeremy Lindley. Power and basic safety were being Lindley’s priorities, but function needed to comply with variety. Following Finding out the The natural way strongest shape for glass will be the teardrop—the shape it In a natural way assumes when liquid—Lindley and his staff built a teardrop with sq. sides, in a nod towards the vintage Johnnie Walker silhouette.
For the reason that time of its founder, John Walker, those that Mix its whiskies have pursued flavour and high quality earlier mentioned all else.